BRAND LICENSING
WHAT IS BRAND LICENSING?
Brand licensing allows you to ‘rent’ a well-known brand and use it on your products. Connecting a powerful brand to an in-demand product helps to increase sales and drive your revenue growth. Retail sales of licensed goods reached £280.3bn according to the 2019 Licensing International Survey. This is a growing industry that helps to bring consumers the brands they love.
GETTING STARTED
Licensing is a marketing and brand extension tool that is widely used, from major corporations to small businesses. From entertainment to sports and heritage to corporate brands, all categories can be incorporated into a licensed product to increase brand exposure into consumers' day-to-day lives.
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Licensing can extend a brand into new categories, areas of a store or into new stores entirely. Brand licensing is a way for brand owners to increase their current fan base and move into new businesses without major investment in new manufacturing processes. It allows retailers and manufacturers to stand out from the competition and offer consumers the hottest brands as well as drive sales.
above information from Brandlicensing.eu
our services
Having worked both on the client, as Brand Licensing Manager for English Heritage and The National Trust and agency side as Product Director for Golden Goose Licensing, Phillippa can help brand owners and manufacturers start or develop their brand licensing portfolios and uses her extensive experience and expertise to:
• Produce and implement commercial and relevant brand licensing strategies,
• Source new commercial partners and manage performance,
• Negotiate best licence terms and manage contracts,
• Develop and launch licensed product ranges across a broad range of categories including:
Apparel,
Educational toys,
Food & beverage,
Home fragrance & toiletries,
Interiors & garden,
Music.